Quotes on Advertisers

Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.

Denunciations of the manipulativeness of advertisers can unfortunately all too easily be turned on their heads into denunciations of the gullibility of consumers. Both are forms of scapegoating, neither accomplishes anything.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Growing up female in America. What a liability! You grew up with your ears full of cosmetic ads, love songs, advice columns, whoreoscopes, Hollywood gossip, and moral dilemmas on the level of TV soap operas. What litanies the advertisers of the good life chanted at you! What curious catechisms!

All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.

Facebook says, 'Privacy is theft,' because they're selling your lack of privacy to the advertisers who might show up one day.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

America must be the teacher of democracy, not the advertiser of the consumer society. It is unrealistic for the rest of the world to reach the American living standard.

An economy where advertisers thrive while journalists and artists struggle, reflects the values of a society more interested in deception and manipulation than in truth and beauty

When advertisers ignore diversity, it is because they don't think the lives of others matter. There is not enough of a financial imperative for those lives to matter.

The advertisers who believe in the selling power of jingles have never had to sell anything.

What editors are obliged to appear to say that men want from women is actually what their advertisers want from women.