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If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
Will Rogers
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Interpretation

What this quote means

Investing in product quality can reduce reliance on advertising.

This quote by Will Rogers emphasizes the importance of product quality in contrast to marketing efforts. It suggests that if companies focused their resources on improving their products instead of solely on advertising, they would likely create a product strong enough to sell itself, thereby reducing the need for extensive marketing campaigns.

Themes

AdvertisingProduct QualityBusinessMarketingConsumer Satisfaction

In practice

Example use cases

During a business workshop, to emphasize the importance of product development over mere advertising.

More from Will Rogers

I don't make jokes. I just watch the government and report the facts.
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Why don't they pass a constitutional amendment prohibiting anybody from learning anything? If it works as well as prohibition did, in five years Americans would be the smartest race of people on Earth.
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The 1928 Republican Convention opened with a prayer. If the Lord can see His way clear to bless the Republican Party the way it's been carrying on, then the rest of us ought to get it without even asking.
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Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
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The man with the best job in the country is the vice-president. All he has to do is get up every morning and say, 'How is the president?'
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