Quotes on Advertising

News is something somebody doesn't want printed; all else is advertising.

If you use your money to create exceptional products and services, you won't need to spend it on advertising.

Nobody has ever built a brand by imitating somebody else's advertising.

Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.

When everything that matters can be bought and sold, when commitments can be broken because they are no longer to our advantage, when shopping becomes salvation and advertising slogans become our litany, when our worth is measured by how much we earn and spend, then the market is destroying the very virtues on which in the long run it depends.

If nonsatiety were the natural state of human nature then aggressive want-stimulating advertising would not be necessary, nor would the barrage of novelty aimed at promoting dissatisfaction with last year's model. The system attempts to remake people to fit its own presuppositions. If people's wants are not naturally insatiable we must make them so, in order to keep the system going.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

Television, I would say,_x000D_ isn't an advertising medium._x000D_ It's a selling medium.

Marketing is too important to be left to the marketing department.

Art for art's sake makes no more sense than gin for gin's sake.

Advertising degrades the people it appeals to; it deprives them of their will to choose.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

What you say in advertising is more important than how you say it.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

Advertising doesn't create a product advantage. It can only convey it.

What editors are obliged to appear to say that men want from women is actually what their advertisers want from women.

Our kids didn't do this to themselves. They don't decide the sugar content in soda or the advertising content of a television show. Kids don't choose what's served to them for lunch at school, and shouldn't be deciding what's served to them for dinner at home. And they don't decide whether there's time in the day or room in the budget to learn about healthy eating or to spend time playing outside.

You aren’t advertising to a standing army; you are advertising to a moving parade.