Quotes on Advertising

Unfortunately, as a society, we do not teach our children that they need to tend carefully the garden of their minds. Without structure, censorship, or discipline, our thoughts run rampant on automatic. Because we have not learned how to more carefully manage what goes on inside our brains, we remain vulnerable to not only what other people think about us, but also to advertising and/or political manipulation.

Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns.

If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.

We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.

Special-interest publications should realize that if they are attracting enough advertising and readers to make a profit, the interest is not so special.

We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We're inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, 'Gimme, gimme, gimme,' you will always be in short supply.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

Watergate just happened to come along at the same time as the demand for honesty in relations between the sexes, in advertising, in ecology, in almost everything. It just stumbled into that great big elephant trap that had already been built for it.

Inequality reigns in horrifying ways, and not everyone can even read, but the world of media and advertising withholds very little from the imagination of the dispossessed.

Apps or media who make money on advertising are never satisfied with 'enough' of your attention. They will always fight for more.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

I saw a subliminal advertising executive, but only for a second.

You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.

Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?

All that is needed is money and a candidate who can be coached to look sincere. Political principles and plans for specific action have come to lose most of their importance. The personality of the candidate, the way he is projected by the advertising experts, are the things that really matter.

If a person had delivered up your body to some passer-by, you would certainly be angry. And do you feel no shame in delivering up your own mind to any reviler, to be disconcerted and confounded?

People aren't interested in you. They're interested in themselves

Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.