Quotes on Advertising

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.

See we just had a misunderstanding. I thought we lived in the U.S. of A., the United States of America. But actually we live in the U.S. of A., the United States of Advertising. Freedom of expression is guaranteed? If you've got the money!

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.

That's the kind of ad I like, facts, facts, facts.

The modern corporation must manufacture not only goods but the desire for the goods it manufactures.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.

People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.

Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media - is just as important.

Great advertising, in and of itself, becomes a benefit of the product.

Funding a civilization through advertising is like trying to get nutrition by connecting a tube from one’s anus to one’s mouth.

With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.

The best advertising is done by satisfied customers.

News is what someone wants suppressed. Everything else is advertising.

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

When I got my first TV set, I stopped caring so much about having close relationships with other people.