Quotes on Advertising

The average TV commercial of sixty seconds has one hundred and twenty half-second clips in it, or one-third of a second. We bombard people with sensation. That substitutes for thinking.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

Few people at the beginning of the nineteenth century needed an adman to tell them what they wanted.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

The more informative your advertising, the more persuasive it will be.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls the opinions and habits of the masses. To advertise on a scale which will reach fifty million persons is expensive. To reach and persuade the group leaders who dictate the public's thoughts and actions is likewise expensive.

There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

I detest my past, and anyone else's. I detest resignation, patience, professional heroism and obligatory beautiful feelings. I also detest the decorative arts, folklore, advertising, voices making announcements, aerodynamism, boy scouts, the smell of moth balls, events of the moment, and drunken people.

But the cinephile is … a neurotic! (That’s not a pejorative term.) The Bronte sisters were neurotic, and it’s because they were neurotic that they read all those books and became writers. The famous French advertising slogan that says, “When you love life, you go to the movies,” it’s false! It’s exactly the opposite: when you don’t love life, or when life doesn’t give you satisfaction, you go to the movies.

The ministry of mercy, then, is the best advertising a church can have. It convinces a community that this church provides people with actions for their problems, not only talk. It shows the community that this church is compassionate.

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

Advertising is an environmental striptease for a world of abundance.

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.

All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.

Many media commercials encourage us to believe that if we buy a certain product, we can be physically appealing, or popular, or successful. According to the commercial message, it may be easy to make friends and influence people if we simply do what we're told to do. It would be wonderful if that were true, but unfortunately life does not seem to work that way. What is inside of us can be much more important and influential than what is outside.

I mean, you can't have advertising be the only official business of the information economy if the information economy is going to take over.

Facts are irrelevant. What matters is what the consumer believes.

As society becomes more complex and opaque, as social processes seem more impersonal and autonomous, and as elites of 'experts' become more annoying, more people are tempted to think that some 'they' is manipulating 'us', using, among other dark arts, advertising.

Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.