Quotes on Business Marketing

Advertising is only evil when it advertises evil things.

The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.

Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.

The things we fear most in organizations - fluctuations, disturbances,_x000D_ _x000D_ imbalances - are the primary sources of creativity.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

Stopping advertising to save money is like stopping your watch to save time.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Either write something worth reading or do something worth writing.