On the average, five times as many people read the headlines as read the body copy.
David OgilvyRead
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472 quotes
On the average, five times as many people read the headlines as read the body copy.
The greatest hazard of all, losing one’s self, can occur very quietly in the world, as if it were nothing at all. No other loss can occur so quietly; any other loss - an arm, a leg, five dollars, a wife, etc. - is sure to be noticed.
Beer commercials usually show big men, manly men, doing manly things: "You've just killed a small animal. It's time for a light beer." Why not have a realistic beer commercial, with a realistic thing about beer, where someone goes, "It's 5:00 in the morning. You've just pissed on a dumpster. It's Miller time."
The rhinoceros stood ... about five hundred yards away ... not a twentieth-century animal at all, but an odd, grim straggler from the Stone Age.
I started out really young, when I was four, five, six, writing poems, before I could play an instrument. I was writing about things when I was eight or 10 years old that I hadn't lived long enough to experience. That's why I also believe in reincarnation, that we were put here with ideas to pass around.
Sister relationships span a huge range, from best friends to worst enemies. From 'I adore her; I talk to her five times a day' to 'I decided to cut her out of my life.' For most women, it's in between.
The ideas gained by men before they are twenty-five are practically the only ideas they shall have in their lives.
Do we really need school? I don't mean education, just forced schooling: six classes a day, five days a week, nine months a year, for twelve years. Is this deadly routine really necessary? And if so, for what? Don't hide behind reading, writing, and arithmetic as a rationale, because 2 million happy homeschoolers have surely put that banal justification to rest.
I remember my friend Johnny von Neumann used to say, 'with four parameters I can fit an elephant and with five I can make him wiggle his trunk.'
Do you suppose that it is within your power to insult me? You evidently are not aware to whom you are speaking? Do you imagine that the envenomed spittle of five hundred little gentlemen of your type, heaped one upon another, would succeed in slobbering so much as the tips of my august toes?
…tomorrow was her birthday, and she was thinking how fast the years went by, how old she was getting, and how little she seemed to have accomplished. Almost twenty-five and nothing to show for it.
What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great.
I got a statistic for you right now. Grab your pencil, Doug. There are five billion trees in the world. I looked it up. Under every tree is a shadow, right? So, then, what makes night? I'll tell you: shadows crawling out from under five billion trees! Think of it! Shadows running around in the air, muddying the waters you might say. If only we could figure a way to keep those darn five billion shadows under those trees, we could stay up half the night, Doug, because there'd be no night!
Treat your kid like a darling for the first five years. For the next five years, scold them. By the time they turn sixteen, treat them like a friend. Your grown up children are your best friends.
Don't use a five-dollar word when a fifty-cent word will do.
A hero is no braver than an ordinary man, but he is brave five minutes longer.
Eighty-five percent of the reasons for failure are deficiencies in the systems and process rather than the employee. The role of management is to change the process rather than badgering individuals to do better.
I remember myself, age five, sitting on a porch overlooking a very muddy road. The day was rainy. I was wearing rubber boots, yellow - no, not yellow, green - and for all I know, I'm still there.
They had nothing to say to each other. A five-year age gap between siblings is like a garden that needs constant attention. Even three months apart allows the weeds to grow up between you.
When I was younger, I could do something useful just by being free for half a day, but now I need five days to get the world I've left out of my head and ten days or a fortnight not talking to anyone to hold what I need to hold inside my head.
All my life I have been trying to learn, to read, to see and hear, and to write. At sixty-five I began my first novel and after the five years, lacking a month, I took to finish it, I was still traveling, still a seeker.
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