Quotes on Great Advertising

In advertising, not to be different is virtually suicidal.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Many a small thing has been made large by the right kind of advertising.

Advertising is the rattling of a stick inside a swill bucket.

On the average, five times as many people read the headlines as read the body copy.

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Advertising is only evil when it advertises evil things.

Kodak sells film, but they don't advertise film; they advertise memories.

The more informative your advertising, the more persuasive it will be.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Nobody has ever built a brand by imitating somebody else's advertising.

Stopping advertising to save money is like stopping your watch to save time.

Advertising nourishes the consuming power of men.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.