Occupation: Businessman Birth: June 23, 1911 Death: July 21, 1999
The best idea is the simplest..
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we ar….
There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake….
Positioning should be decided before the advertising is created.