Enjoy your work so that others may enjoy the results..

Giving great service requires the right people and the right service tools..

Life is not a solitary activity. Live well by living for others..

Be confident enough to encourage confidence in others..

Always be kind in your heart, spirit and mind..

You cannot change what has already happened. You can always change the way you respond..

If you wait until you have to change, you may have waited too long..

Service is taking action to create value for someone else..

Acting after being asked is compliance. Acting without being asked is kindness..

Industry jargon may not be a language your customer understands..

The cutting edge of service is always being honed and polished..

What you did in the past is how you got to today. What you do today is how you will get to the future..

Your profits reflect the success of your customers..

Service is the ultimate edge. Keep it sharp..

When something needs to be improved, take your medicine - fix it..

What does your product really mean to the people who buy it?.

If they're going to remember the problem, make sure they remember it fondly..

When the customer makes contact, he does not want a quote. He wants a commitment..

When your staff are 'information-rich', their information can make you rich!.

You can't always hire great service providers, but you can create them..

No one ever delighted a customer by being 'good enough'..