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What should be the aim of management? What is their job? Quality is the responsibility of the top people. Its origin is in the boardroom. They are the ones who decide.
W. Edwards Deming
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Interpretation

What this quote means

Management should prioritize quality as a responsibility that starts from the top levels of the organization.

This quote by W. Edwards Deming emphasizes that the aim of management is to ensure quality throughout the organization, and this obligation begins with the highest levels of leadership. It highlights the critical role that top executives and board members play in setting standards and making decisions that influence the overall quality of products and services, indicating that true quality management must originate in the boardroom.

Themes

QualityManagementLeadershipResponsibilityDecision-Making

In practice

Example use cases

In a business seminar discussing quality management practices.

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Competition should not be for a share of the market-but to expand the market.
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