The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Tim CookRead
I think the most diverse group will produce the best product; I firmly believe that.
Interpretation
Diversity in a team leads to better outcomes and innovation.
Tim Cook emphasizes the importance of diversity within teams, asserting that a variety of perspectives and backgrounds can enhance creativity and problem-solving. This belief underscores the idea that inclusive environments can foster more effective collaboration and ultimately yield superior results.
In practice
In a corporate meeting discussing strategies for product development.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
There have been people that suggest that we should have a back door. But the reality is if you put a back door in, that back door's for everybody - for good guys and bad guys.
I don't subscribe to the view some people have in the industry that you should purposefully design products that do not last that long. I don't think it is good for anyone.
When technological advancement can go up so exponentially, I do think there's a risk of losing sight of the fact that tech should serve humanity, not the other way around.
Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it's just a job, and life is too short for that.
That has always been the objective of Apple: to do things that really enrich people's lives. That you look back on and you wonder, 'How did I live without this?'
I tell young players who want to be coaches, who think they can put up with all the headaches and heartaches, can you live without it? If you can live without it, don't get in it.
A coach's primary function should be not to make better players, but to make better people
Smart people instinctively understand the dangers of entrusting our future to self-serving leaders who use our institutions, whether in the corporate or social sectors, to advance their own interests.
I certainly direct with confidence even if I'm not confident. I learned early on as an actor that confidence can be faked, and it's not always a terrible thing to do. A lot of times if people feel you're confident, then they're confident.
When the higher officers are angry and insubordinate, and on meeting the enemy give battle on their own account from a feeling of resentment, before the commander-in-chief can tell whether or not he is in a position to fight, the result is ruin.
Can you care for the people and rule the country and not be cunning?
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