Quotes on Advertising And Marketing

In advertising, not to be different is virtually suicidal.

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

The best ideas come as jokes. Make your thinking as funny as possible.

Many a small thing has been made large by the right kind of advertising.

Advertising is the rattling of a stick inside a swill bucket.

On the average, five times as many people read the headlines as read the body copy.

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

Advertising is an environmental striptease for a world of abundance.

Drug companies spend more on advertising and marketing than on research, more on research on lifestyle drugs than on life saving drugs, and almost nothing on diseases that affect developing countries only. This is not surprising. Poor people cannot afford drugs, and drug companies make investments that yield the highest returns.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Don't bunt. Aim out of the ball park. Aim for the company of immortals.

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

Stopping advertising to save money is like stopping your watch to save time.

What kills a skunk is the publicity it gives itself.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.