Problem-solving typically involves the construction of discriminative stimuli.

An important fact about verbal behavior is that speaker and listener may reside within the same skin..

The major difference between rats and people is that rats learn from experience..

To say that... behaviors have different 'meanings' is only another way of saying that they are controlled by different variables..

Was putting a man on the moon actually easier than improving education in our public schools?.

A self is a repertoire of behavior appropriate to a given set of contingencies..

It is not a question of starting. The start has been made. It's a question of what's to be done from now on..

Give me a child and I'll shape him into anything..

The only geniuses produced by the chaos of society are those who do something about it. Chaos breeds geniuses. It offers a man something to be a geni….

That's all teaching is; arranging contingencies which bring changes in behavior..

We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics w….

I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) ….

Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he un….

I've often said that my rats have taught me much more than I've taught them..

A person's genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history….

Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go..

We do not choose survival as a value, it chooses us..

To say that a man is sinful because he sins is to give an operational definition of sin. To say that he sins because he is sinful is to trace his beh….

Any single historical event is too complex to be adequately known by anyone. It transcends all the intellectual capacities of men. Our practice is to….

Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot e….

Science is a willingness to accept facts even when they are opposed to wishes..