Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
Saul BassRead
Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in the trailer, you'll get bad word-of-mouth.
Interpretation
What this quote means
Dishonesty in movie trailers can lead to negative reviews and poor audience reception.
Saul Bass emphasizes that misleading trailers not only compromise ethical standards but also practical outcomes in the film industry. When trailers do not accurately represent the film, the audience may feel deceived, leading to poor word-of-mouth and ultimately harming the film's success.
Themes
DishonestyTrailersFilmsMarketingAudienceExpectations
In practice
Example use cases
Using this quote in a discussion about the importance of honest advertising in film marketing.
More from Saul Bass
All quotes →In the course of our daily lives, we're bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that.
Saul BassRead
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
Saul BassRead
I want to make beautiful things, even if nobody cares.
Saul BassRead
Logos are a graphic extension of the internal realities of a company.
Saul BassRead
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
Saul BassRead
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