Quotes on Customer

My definition of 'innovative' is providing value to the customer.

If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The knowledge will persuade you that the market isn't organized by customer category or by product category. If you understand the job that consumers need to complete, you can articulate all of the experiences in that job.

Power is winning the battle over who owns the customer: the brand or the retailer.

No one knows the cost of a defective product - don't tell me you do. You know the cost of replacing it, but not the cost of a dissatisfied customer.

If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.

The most important thing you can do is make the distinction between customer service and guest hospitality. You need both things to thrive, but they are completely different.

If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives.

We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance.

'Quality' means what will sell and do a customer some good - at least try to.

The minute you do any layoffs, you might as well lay off the whole joint because everybody forgets about the customer and worries about their job security.

A stock certificate is not a tool, like a shovel, or a commodity, like a pound of cheese. What we sell a customer is not a share in a business, but a view of the Elysian Fields. A financier is a creative artist. Our function is to stimulate the imagination. We are poets!

You should not build your customer service system on the premise that your organisation will never question the whims of your clients.

If you want to invest in us, we believe customer number one, employee number two, shareholder number three. If they don't want to buy that, that's fine. If they regret, they can sell us.

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

We really don't look at our competitors. The market is big. If you focus too much on competitors, you can lose focus on the customer. If we make our customers happier, we are going to win.

I'm a bad customer for my own buildings! If I'm choosing an apartment, I choose one about five or six stories high so that I can see the people, the trees, and the world on the street. Beyond that, I lose contact with the ground!

It's not about me, it's about you, the customer. And if I am effective in making what I do about you, and I can enhance you and elevate you, you will support me forever.